CARBONDALE was commissioned to design the 400 square meter, 3 level store and façade for the Longchamp Maison on Canton road in the Tsim Sha Tsui district of Kowloon. Canton road is the most successful shopping street in the world, lined with numerous multi-level luxury brand stores and their billboard like architectural facades. Because the traditionally disposed street-front facades are difficult to see from the sidewalks and therefore multitude of pedestrian shoppers, the Longchamp facades design, inspired by the famous “Pliage®” bag, is vertically folded in a series of glass bands re-orienting the façade’s face laterally towards the pedestrians on both sides of the road. Within the 7meter high zig-zag glass panels of the double layered façade are delicate gold filaments placed in the brand’s signature “LM” crisscross pattern to create a striking interweave of natural and artificial light
Awarded “Asia’s Top 10 Best Retail Interior Design Projects” 2013
