The invitation extended by Aedes Gallery to Louis Vuitton Malletier to participate in an exhibition of their building projects, derives from the “inclusive” approach employed by both Aedes and LV in revealing young talented architects including Eric Carlson and the prodigious number of their contemporary buildings as well as from the importance of exploring the topical subject of retail architecture. The presentation of eleven projects by six architects for one brand illustrates the results of this unique inclusive method to retail architecture, whereby numerous offices share common themes and ideas while achieving a singular brand identity. The exhibition presented models, drawings, photographs and prototypes of the projects.