Within the heart of Melbourne’s luxury shopping district, the double height façade of Paspaley’s Collin’s street store was realized by CARBONDALE. To unify the fragmented façade composition a sequence of LED lamps are disposed vertical behind the existing glazed areas to create a glowing effect that abstractly recreates the legendary pearl strands. The 8 meter high architectural strands also unequivocally communicate the fundamental nature of the brand’s image at the urban scale by day and by night